The oft-uttered phrase “keeping up with the Joneses” entered the American lexicon in 1913 as the title of a comic strip in which the socially ambitious McGinis family struggles to match the glamorous lifestyle enjoyed by their neighbors, the Joneses. We also discuss some strategies for combatting the all-too-common desire to “keep up with the Joneses.” In this Navigator, we explore the underpinnings of this tendency, as well as the potential adverse consequences that may result from it. This psychological phenomenon can cause people to excessively expand their lifestyles in order to appear wealthier or financially better off than they really are. The phrase “keeping up with the Joneses” is frequently used to describe the phenomenon of conspicuous consumption by those who are concerned about their relative social standing and prestige.
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